The colors used for advertising are more important than ad copy. The reason is the color graphics (and) to capture the attention of consumers and then leads them to read your ad. According psychology.about.com, "Psychologists have suggested that color impression can account for 60% of acceptance or rejection of that product or service. "
Each color has different meanings for different cultures. For the purpose of advertising is very important to design your advertising in a way that appeals to your target market. Try to choose colors that comply with the message you send to their consumers.
Red
Red is a color that symbolizes the action, heat, power, aggressiveness, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red also stimulate the emotions of many.
Stop signs have been formed to stop and see when viewing red. It's natural to want to stop and see a red sign.
Studies show that people play in casinos in the red room to room with other colors. Red is also a good color for car sales, pet stores, shops, pasta, pizza and restaurants.
However, the red is not recommended for medical societies, as it indicates poor blood health, and emergencies. Red is also responsible for the color to use to show they have a negative cash flow.
Orange
Orange is a vibrant color and fun. Improves mental clarity, promotes warmth and happiness. Orange also increases brain oxygen flow. The joy, fertility and security are qualities associated with orange.
The orange color can help an expensive product seem more affordable. Color is ideal for products that appeal to a wide variety of people.
Orange is an appetite stimulant. This is a good color choice for stores vitamins, Mexican restaurants, dance clubs, and products that target American and French people. "
Yellow
Yellow is a color for Sunny, happy ads, bright, cheerful, playful, tolerant and optimistic. Ideal for florists, candy stores, toys, parks Amusement and discount stores.
The Yellow is the color of the first process of the eyes. It is also the color most visible to the human eye. Therefore captures the attention faster than any other color.
Yellow is a color of caution. Most are yellow signs warning drivers of a problem in the road or in traffic. It's just another reason why our yellow immediately captures attention.
Green Calma, reduces the pain and makes us feel safe.
From the green signal lights have conditioned us to go to forward or to enter premises, make us feel welcome. This is a great quality of any product or service.
Yellow-green is not prudent to food advertising because it is an appetite suppressant.
Green light calm people. This is why most of the walls of prisons, schools, waiting rooms and hospitals are bright green.
Green is an ideal color for financial advisers, banks and auditors, as the marks of silver. Also good for outdoor products, offering consumers a sense of natural outdoors. The green color can be used for greenhouses, vegetable stalls, gardening and farming, because the marks of life.
Blue
Blue makes you feel calm, relaxed, calm, intelligent, loyal and trustworthy. It helps people to accept and solve their problems.
The blue color also blue, blue is an appetite suppressant that can help people lose weight!
Blue is without doubt the most popular color for men and women. Several companies known to use blue in their logos. It is a great choice of colors for travel agencies, companies in the pool, masseurs, doctors, pharmacies, suppliers of motels doctors, psychologists and weight loss centers.
Purple
Purple is a sophisticated, creative, luxurious and rich color. Also is associated with royalty. A shade of bluish purple tends to create mystery, then a red shade of purple is sensual and creative. Purple with a red dye will more attention.
Purple is difficult for some people (mostly men) do. However, it is an ideal color for artists to develop restaurants, clothing stores, bookstores, art galleries, night clubs, magicians, photographers, country clubs, golf, jewelry stores, beauty, and fortune tellers.
Brown
Brown symbolizes coffee, wood, earth, and the tone of its derivatives. It is reliable, solid color, solid, well-established and comfortable. Brown is regarded now as a solid and rich color.
Brown color is ideal for computer stores, cafes, craft shops, plant-based businesses, grocery stores, men's furnishings, cabinet shops, shops in the west, business, clock shops, and carpenters.
Black
Black symbolizes power, prestige, elegance, style, reliability, simplicity and sophistication. The black color is more about attitude than anything else. Color is a fashion that keeps consumers updated with the technology. Also color is very informative.
Black was widely regarded as the color of death, witches, demons and evil. However, this perception is declining.
Black is a great choice of colors for music workshops, accountants, lawyers, electronics stores and tire stores.
White
White symbolizes purity, cleanliness, virtue, innocence and freshness.
The color white is a great option for the purchase of the wedding, weddings, church groups, daycares, medical facilities, warehouses, dentists, business catering, bakeries, museums, historic sites, bed and bath stores, dry cleaning and janitorial services.
Please be careful, because white is the color of death and mourning is China, Japan and other countries in the Middle East.
Once you have selected the right color (s) for your company make sure you know what colors compliment their effective choice of color.
Selena McIntyre has been a Creative Designer for BPS Outdoor Media since 1999. She has a Marketing Degree and several years of customer service experience. She designs most of BPS’s billboards and has written several articles about the outdoor advertising industry. Learn more design tips, about billboards and more marketing advice at http://www.bpsoutdoor.com.
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